Classifieds work! Who knew?

May 26th, 2006 | Filed under Lawrence, Marketing

As you all know Teressa got a new car a couple of weeks back, and we’ve talking about what is the best way to remove her old volvo from my apartment parking lot. We decided on placing a classified ad in the LJWorld and let us just say that the response was tremendous! Teressa received over a dozen separate calls yesterday about the car, and managed to sell it last night.

Now, I’d like to think that it was the genius classified ad I wrote in my moleskine notebook while running out the door one morning, but it was probably the tremendous value she was selling. However, take a look at the ad and notice what it doesn’t include.

Volvo 1983 240GL. Lovingly restored two summers ago. Tons of new parts, needs new starter & should run perfectly! $600/offer 785-***-****

Notice anything? That’s right, it doesn’t include the color, whether or not it has power locks/windows or AC, the condition of the stereo, or the interior. Why? Because if you are interested in buying a low-cost, older vehicle, you don’t care about any of those features. You’d rather hear about the vehicle’s history, written in very simple terms.

Needless to say, as an ad guy, I am very impressed with the reach of the ljworld’s classified system. Like I said, she received over a dozen calls yesterday, had two potential offers and she got her asking price. Not bad for a 24-hour sale.

Now I just need to look around my apartment to look for more stuff to get rid of. Also, we are heading back to Hutch for the 3-day weekend in order to grab some relaxation with the fam. Hopefully we can get some serious grilling done as well as a look around the Hutchinson farmers market. If anyone is heading back to H-town for the weekend give us a call and we’ll head by the Polo for a drink. Hope everyone enjoys the three day weekend. :)